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Found 98 items in Consumer Behavior
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Hub Culture Hub Culture

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Shopping for Identity: The Marketing of Ethnicity Shopping for Identity: The Marketing of Ethnicity

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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

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Why We Buy: The Science of Shopping Why We Buy: The Science of Shopping

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Being the Shopper: Understanding the Buyer's Choice Being the Shopper: Understanding the Buyer's Choice

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Advanced Brand Management: From Vision to Valuation Advanced Brand Management: From Vision to Valuation

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DOING RESEARCH PROJECTS IN MARKETING, MANAGEMENT AND CONSUMER RESEARCH DOING RESEARCH PROJECTS IN MARKETING, MANAGEMENT AND CONSUMER RESEARCH

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Going Shopping: Consumer Choices and Community Consequences Going Shopping: Consumer Choices and Community Consequences

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The Great Tween Buying Machine: Capturing Your Share of the Multi-Billion-Dollar Tween Market The Great Tween Buying Machine: Capturing Your Share of the Multi-Billion-Dollar Tween Market

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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

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Why People Buy Things They Don't Need Why People Buy Things They Don't Need

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You Can Prevent Global Warming (and Save Money!) You Can Prevent Global Warming (and Save Money!)
Andrews McMeel Publishing
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An Introduction to the Philosophy of Mind An Introduction to the Philosophy of Mind

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Consumer Boycotts: Effecting Change Through the Marketplace and the Media Consumer Boycotts: Effecting Change Through the Marketplace and the Media

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Consumer Value : A Framework for Analysis and Research Consumer Value : A Framework for Analysis and Research

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Consumerism in World History: The Global Transformation of Desire Consumerism in World History: The Global Transformation of Desire

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Marketing and Consumer Identity in Multicultural America Marketing and Consumer Identity in Multicultural America

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New Economy--New Competition: The Rise of the Consumer? New Economy--New Competition: The Rise of the Consumer?

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Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach

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Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy

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Consuming Behaviour Consuming Behaviour

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Rocking the Ages: The Yankelovich Report on Generational Marketing Rocking the Ages: The Yankelovich Report on Generational Marketing

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Shocked, Appalled, and Dismayed!: How to Write Letters of Complaint That Get Results Shocked, Appalled, and Dismayed!: How to Write Letters of Complaint That Get Results

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The Complete Tightwad Gazette: Promoting Thrift As a Viable Alternative Lifestyle The Complete Tightwad Gazette: Promoting Thrift As a Viable Alternative Lifestyle

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The Ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company The Ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company

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